1. Analysis
Market study
Keyword Analysis and Research.
Traffic Analysis
Competitor Analysis
Off page and On page SEO

2. Content Optimization
Optimize content according to keywords
Revamp website
Add conversion Forms, Rss Feed etc
Add Blog

3. Link Building
Using Free and Paid web directories
Press Release
Reciprocal Link
Social networking

4. Monitoring
Traffic Monitoring( Google Analytics )
Search engine position and keyword Monitoring.
(Using Google webmaster tools or such tools)

5. Pay per click management (PPC)
Google Adwords
Yahoo Publisher tools